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Dawn only comes to those who face the dark.

I am someone who confronts problems, not avoids them.

Nice to meet you.
Heesung Lee.

I'm an AI-native creative strategist focused on marketing, branding, and planning. Long before AI went mainstream, I was already zeroing in on strategic thinking and brand storytelling. Now I integrate AI as a core partner in my workflow — producing results that are both faster and more substantive.

While most marketers treat AI as a supplementary tool, I think and design with AI from the very start. From ideation to campaign execution to defining brand voice — AI collaboration amplifies both speed and depth in everything I do.

The outcome isn't simply "faster work." It's about exploring more variables, validating more hypotheses, and finding the intersection where human intuition meets AI pattern recognition.

Key AI Tools

ClaudeChatGPTMidjourneyPerplexityNotion AI
AI TOP 100 Finalist Badge

Focus Areas

  • Marketing Strategy
  • Brand Development
  • Campaign Planning
  • AI Collaboration Workflow
  • Content Architecture
  • Market Research

6+

Years

40+

Projects

Avg Growth

100%

AI Collab

Recent Work

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artmuseum.live

Branding · Social Content · 2024

An Instagram archive project built on art scene storytelling

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god-damn-claude

Open Source · AI Coding · 2026

Coding quality and productivity improvement via Claude plugins & skills

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Marketing · SEO/GEO · 2026

Marketing platform for SEO/GEO optimization

CONTACT

If you have a project in mind,
feel free to reach out.

Available for brand strategy, AI-driven content, and campaign collaboration.